Fast talking, slow walking, coffee fiend, design machine.
An Weidenbenner is an award-winning designer and experienced Creative Leader with a demonstrated history in the restaurant industry, action sports, and building brands from the ground up.
With 15+ years of comprehensive experience in creative design and direction, she's had the privilege of influencing products loved by millions. These include Nike, Chobani, Energizer, Coca-Cola, Oreo, Ritz, Outback Steakhouse, Tampa Bay Buccaneers, Tampa Bay Lightning, and many more.
Today, she's the co-founder of Hierarchy Co and Sr. Art Director for Momentum.
Project 1/04 :
Nike - The Icon Tee made by team Fanatics.
Project : Nike.com
Role : Creative Designer
Company : Fanatics, Inc.
Created with a futuristic football in mind, our team created the top-selling NFL
T-shirt of 2021': The Icon Tee. All of these small details in the shirt then translated into our core product line for 2021': Microtype, easter eggs and simplified TV team names tie into the futuristic vision of Nike & the NFL.
Project 2/04 :
Fat Point Brewing - Stacks on Stacks. Creative beer story-telling.
Project : Fatpoint.com
Role : Creative Director
Company : Fat Point
Created in a need to rebrand old cans into a product that tells the story of the surrounding community. Located in Punta Gorda (a small fishing village) we focused on the legends of the "Tall Tales". Each can is adorned with a local fishing legend; when stacking two, creates the whole image of the fish & story.
Project 3/04 :
Outback Steakhouse - Redefining the modern dining experience.
Project : Outback.com
Role : Art Director
Company : Outback Steakhouse
Created in the wake of the 'futuristic' Outback Steakhouse. All industry needs some re-imagining so our team designed into creating a new, fresh menu take experience take on Outback Steakhouse. Modern menu with large pictures featuring our classic and beautiful entrees.
Project 4/04 :
Stella - A type creation made for Aeronautic enthusiasts.
Project : Hierarchy Co.
Role : Designer
Company : Hierarchy Co.
Space and NASA have also been a design Centerpoint in my life. The branding initiatives the government made in the 1970s still stand the test of time today. I wanted to take my own ideation on a font creation project to explore breaking apart type, and putting it back together with constellations.
